Heres the new TV and print campaign that I’ve worked on for Bartle Bogle Hegarty and their clients Ladbrokes.


The new campaign tells the story of five friends – The Believer, Generous John, Mr. Brightside, The Professor and The Gut Truster, who represent Ladbrokes online customers.


I created all of the illustrations for the campaign – the freeze-frames portraits for all six TV ads (subtly animated by the guys down at The Mill) and a print campaign which features each character used across a variety of media including 6 sheet posters, magazine/newspaper ads and instore displays.

I was basically commissioned to elevate the classic British “everyman” character into someone who is strong and stylish while at the same time doesn’t take themselves too seriously.

A used a limited colour palette, bold contours and strong shadows to try and give a sense of power and dynamism. Look out for more TV ads + posters over the next coming months……

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